PROPOSED MARKETING STRATEGY TO INCREASE SALES OF KIRA ALMOND

In the last five years Indonesia has experienced an increase in gross domestic gross which has a direct impact on increasing public consumption. However, in 2020 there was a change in the consumption patterns of Indonesian people towards food and beverages consumed due to the COVID-19 pandemic. P...

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Bibliographic Details
Main Author: Fikri, Rasheeda
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/75990
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Institution: Institut Teknologi Bandung
Language: Indonesia