PROPOSED MARKETING EXPERIENCES THROUGHOUT THE INTEGRATED PROGRAM FOR SAUDAGAR LAWEYAN TO INCREASE PURCHASE INTENTIONS.
This comprehensive research delves into the intricate dynamics of marketing strategies and consumer behavior dynamics in Saudagar Laweyan, a distinguished food and beverage enterprise in Surakarta, Indonesia. Saudagar Laweyan, despite its venerable standing and a vast array of culinary selections, h...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80039 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |