PROPOSED MARKETING STRATEGY FOR SCHOUTEN.ID TO INCREASE BRAND AWARENESS AND PURCHASE INTENTION
Currently, the creative industry is growing rapidly due to the increasing use of technology. In 2019, the creative industry provided a GDP of IDR 1,153.4 billion. Fashion is included in one of the creative economies which contributes a large GDP, namely 41%. Fashion today can show a person's...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/70687 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |