PROPOSED MARKETING STRATEGY FOR SCHOUTEN.ID TO INCREASE BRAND AWARENESS AND PURCHASE INTENTION

Currently, the creative industry is growing rapidly due to the increasing use of technology. In 2019, the creative industry provided a GDP of IDR 1,153.4 billion. Fashion is included in one of the creative economies which contributes a large GDP, namely 41%. Fashion today can show a person's...

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Bibliographic Details
Main Author:	Fitri, Ilmi
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/70687
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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