PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO BUILD BRAND AWARENESS AND INCREASE SALES FOR BEBEK REUNCEUM
Bebek Reunceum is one of MSMEs engaged in the food and beverage industry which provides its main product which is fried duck. This research was created to identify the problems faced by Bebek Reunceum and help provide solutions to increase sales and brand awareness by making the right marketing s...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/74871 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |