PROPOSED NEW BRAND AWARENESS STRATEGY TO INCREASE SALES (CASE STUDY: SIGFRIED LEATHERCRAFT)
According to BEKRAF there are sixteen subsectors that have potential to grow in creative industries. These subsectors are software and game developer, architecture, interior design, visible communication design, product design, fashion, film animation and video, photography, craft, culinary, music,...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/41271 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |