PROPOSED NEW BRAND AWARENESS STRATEGY TO INCREASE SALES (CASE STUDY: SIGFRIED LEATHERCRAFT)

According to BEKRAF there are sixteen subsectors that have potential to grow in creative industries. These subsectors are software and game developer, architecture, interior design, visible communication design, product design, fashion, film animation and video, photography, craft, culinary, music,...

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Bibliographic Details
Main Author:	Yulfan, Farhan
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/41271
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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