PROPOSING MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF SAMA SAGA THROUGH DIGITAL MARKETING OPTIMIZATION
SAMA SAGA is a new company engaged in strategy and business consulting. With the conditions of a relative new company which was founded in 2017, customer funnel used is still focused on references. Referrals are a fairly promising method within a company, but due to the impact of the COVID-19 pan...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/70139 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |