PROPOSED DIGITAL MARKETING STRATEGY TO INCREASE BRAND AWARENESS FOR FASHION BRAND ESTABLISHMENT (CASE STUDY IN LUNE EXTERIEUR)
The creative industry in Indonesia continues to develop over time, especially in the fashion industry, which continues to grow massively. Seeing these developments, the fashion industry and the apparel industry certainly have considerable potential because fashion has become part of the urban lif...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53089 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |