PROPOSED DIGITAL MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF BSGTOUCH OF PT. BANK SULUTGO
In the era of the digital economy, the rapid development of digital technology has significantly altered consumer behaviour. The ever-increasing complexity of consumer needs drives customers to be more proactive and discerning in their selection of digital services. Companies must have the ability t...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/69924 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |