PROPOSED DIGITAL MARKETING STRATEGY TO INCREASE BRAND AWARENESS OF BSGTOUCH OF PT. BANK SULUTGO

In the era of the digital economy, the rapid development of digital technology has significantly altered consumer behaviour. The ever-increasing complexity of consumer needs drives customers to be more proactive and discerning in their selection of digital services. Companies must have the ability t...

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Bibliographic Details
Main Author:	Novianto Kai, Harry
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/69924
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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