PROPOSED MARKETING STRATEGY FOR TRANSVISION TO ENHANCE BRAND AWARENESS AND SUBSCRIBERS
In the dynamic landscape of the Indonesian television industry, the surge in Over-The-Top (OTT) services poses a significant challenge to traditional pay TV operators like Transvision. Fierce competition from emerging OTT players in Indonesia demands innovative strategies to secure customer acquisi...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80714 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |