PROPOSED MARKETING STRATEGY TO ENHANCE BRAND AWARENESS AND SALES FOR PT WISATA MURAH INDONESIA
Tourism is one of the industries most impacted by the COVID-19 pandemic. People's mobility was restricted, resulting in a significant decrease in travel. As the virus recedes, the tourism industry is experiencing a revival, resulting in increased competition. Nevertheless, numerous businesses a...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/76391 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |