PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE BRAND AWARENESS AND SALES (CASE STUDY: ARAFATEA)
Arafatea is one of the online-based small businesses operating in the Food and Beverage sector that offers premium tea products that are of premium quality and 100% pure without any mixture of preservatives and dyes. Arafatea also creates its tea products by combining spices to produce new, inter...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/77924 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |