PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE BRAND AWARENESS AND SALES (CASE STUDY: ARAFATEA)

Arafatea is one of the online-based small businesses operating in the Food and Beverage sector that offers premium tea products that are of premium quality and 100% pure without any mixture of preservatives and dyes. Arafatea also creates its tea products by combining spices to produce new, inter...

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Bibliographic Details
Main Author:	Ulhaq Priatna, Nadhiya
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/77924
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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