PROPOSED MARKETING STRATEGY FOR OASIS SILIWANGI SPORT HOTEL TO INCREASE BRAND AWARENESS AND ROOM OCCUPANCY RATE
Bandung, a city in Indonesia known for its natural beauty and cultural attractions, experienced a significant increase in domestic tourists before and after the COVID19 pandemic 2020. In 2022, the hotel industry in Bandung experienced a significant increase in tourists, with occupancy rates increasi...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/79964 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |