PROPOSED BUSINESS STRATEGY FOR A HOTEL TO INCREASE OCCUPANCY RATE (CASE STUDY: THE LUXTON HOTEL BANDUNG)
The Luxton Hotel Bandung is a property business owned by PT Dago Paradise. Located in the city of Bandung, this hotel with a modern and minimalist concept began operating in October 2008. Being in a very strategic location makes competition in the hospitality industry quite fierce, considering that...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/74606 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |