DEVELOPING A MARKETING STRATEGY TO INCREASE THE OCCUPANCY RATE: CASE STUDY BUMI SAWUNGGALING HOTEL
Hotel Bumi Sawunggaling is one of the oldest local hotels in Bandung under the supervised of the Business Management Agency and Sustainable Funds (BPUPDL). Located in a strategic location, this hotel uses the concept of a heritage hotel. In 2017-2019, Hotel Bumi Sawunggaling experienced a declin...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/51039 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |