DEVELOPING A MARKETING STRATEGY TO INCREASE THE OCCUPANCY RATE: CASE STUDY BUMI SAWUNGGALING HOTEL

DEVELOPING A MARKETING STRATEGY TO INCREASE THE OCCUPANCY RATE: CASE STUDY BUMI SAWUNGGALING HOTEL

Hotel Bumi Sawunggaling is one of the oldest local hotels in Bandung under the supervised of the Business Management Agency and Sustainable Funds (BPUPDL). Located in a strategic location, this hotel uses the concept of a heritage hotel. In 2017-2019, Hotel Bumi Sawunggaling experienced a declin...

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Bibliographic Details
Main Author:	Hani Andini, Farah
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/51039
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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