PROPOSED MARKETING STRATEGY TO INCREASE SALES PERFORMANCE AND OCCUPANCY RATE AT PONDOK KURNIA HOTEL
Bandung is one of the cities in Indonesia that has no natural resources and energy, which stands out is its human resources. Thus, the city of Bandung is dominated by services such as tourism and creative industries. Tourism is a mainstay of Bandung City that contribute significantly to the economy....
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/39223 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |