PROPOSED MARKETING STRATEGY FOR MOBILE PAYMENT TO INCREASE USER OF T-MONEY (STUDY CASE: T-MONEY)
T-money is a mobile application platform launched by Telkom, which aims to help the community to provide transaction of payments and purchases with a mobile phone. At the time T-money was in the form of smart card that using RFID technology. As the time goes by, T-money evolved as financial technolo...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/38733 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |