PROPOSED MARKETING STRATEGY TO INCREASE LIVIN’ BY MANDI (NEW APPLICATION) USER

The growth of mobile banking users in Indonesia has experienced quite significant growth. Based on data from Bank Indonesia in May 2022 the use of Mobile Banking grew by 67.8% (yoy) with the number of transactions reaching 3.2 billion, this number increased from the previous year which was only 1.9...

Full description

Saved in:
Bibliographic Details
Main Author: Made Wili Candera Dewi, Ni
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/70637
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Institut Teknologi Bandung
Language: Indonesia