PROPOSED STRATEGY MARKETING FOR HOTEL INDUSTRY IN PEKANBARU (CASE STUDY: MUTIARA MERDEKA HOTEL)
Mutiara Merdeka Hotel is a four-star hotel that was established since 1992 in Pekanbaru, Riau. This long-standing hotel has facilities in the form of 165 rooms, 2 ballrooms, 7 meeting rooms with different capacities and several other supporting facilities. Mutiara Merdeka Hotel preserves traditional...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/38089 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |