PROPOSED MARKETING COMMUNICATION STRATEGY TO INCREASE PURCHASE INTENTION (CASE STUDY: FABELIO ONLINE FURNITURE)
Fabelio is an online furniture based on websites and sells a variety of modern minimalist furniture products. Fabelio create a marketing strategy to increase purchase intention so that sales will also increase. To attract consumer purchase intention Fabelio made a marketing communication strategy...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/53087 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |