PROPOSED DIGITAL MARKETING STRATEGY TO INCREASE PURCHASE INTENTION IN ONLINE TRAVEL MARKETPLACE CASE STUDY OF PT HOLAHALO
Nowadays, Indonesia’s tourism industry rapidly grow. The amount of tourist every year, domestic or international, becoming a sign that Indonesia’s tourism sector is already growth. As the industry grow, the speed of technology changes, including online technology, affected consumer behaviour, pa...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/54533 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |