PROPOSED DIGITAL MARKETING STRATEGY TO INCREASE PURCHASE INTENTION IN ONLINE TRAVEL MARKETPLACE CASE STUDY OF PT HOLAHALO

PROPOSED DIGITAL MARKETING STRATEGY TO INCREASE PURCHASE INTENTION IN ONLINE TRAVEL MARKETPLACE CASE STUDY OF PT HOLAHALO

Nowadays, Indonesia’s tourism industry rapidly grow. The amount of tourist every year, domestic or international, becoming a sign that Indonesia’s tourism sector is already growth. As the industry grow, the speed of technology changes, including online technology, affected consumer behaviour, pa...

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Bibliographic Details
Main Author:	Sopather, Kembara
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/54533
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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