PROPOSED CONTENT MARKETING STRATEGY FOR KALËA SPACE TO INCREASE ONLINE PRESENCE

PROPOSED CONTENT MARKETING STRATEGY FOR KALËA SPACE TO INCREASE ONLINE PRESENCE

The rise of local brands in Indonesia, especially since the COVID-19 pandemic, caused intense competition among themselves. Kalëa Space sees the need for a collective space that could help those local brands support and lift each other instead of competing against each other. Kalëa Space'...

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Bibliographic Details
Main Author: Made Arini Candraputri, Luh
Format: Theses
Language:Indonesia
Subjects:
Manajemen umum
Online Access:https://digilib.itb.ac.id/gdl/view/64415
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Institution: Institut Teknologi Bandung
Language: Indonesia

Internet

https://digilib.itb.ac.id/gdl/view/64415

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