PROPOSED CONTENT MARKETING STRATEGY FOR KALÃA SPACE TO INCREASE ONLINE PRESENCE
The rise of local brands in Indonesia, especially since the COVID-19 pandemic, caused intense competition among themselves. Kalëa Space sees the need for a collective space that could help those local brands support and lift each other instead of competing against each other. Kalëa Space'...
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Main Author: | Made Arini Candraputri, Luh |
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Format: | Theses |
Language: | Indonesia |
Subjects: | |
Online Access: | https://digilib.itb.ac.id/gdl/view/64415 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
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