PROPOSED MARKETING STRATEGY TO INCREASE SALE PERFOMANCE AT CONTRAST COFFEE BANDUNG
Indonesia is one of the top four countries produce coffee beans globally. In addition, Indonesia has a role in the coffee shop industry which is increasing every year. Behind all of, Indonesian coffee consumption has also increased where this has become a trend to drink coffee in coffee shops for th...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/66755 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |