PROPOSED MARKETING STRATEGY TO INCREASE SALES AND PROFITABILITY OF DEKULTUR COFFEE ROASTERY
Dekultur Coffee Roastery, established in Palembang with two outlets, aims to increase its presence and profitability amidst the rapidly growing coffee drinking culture in Indonesia. Despite having a strong brand and high-quality coffee offerings, Dekultur faces challenges such as limited menu divers...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/83339 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |