PROPOSED MARKETING STRATEGIES FOR MITRA BUKALAPAK TO INCREASE SALES IN INDONESIA
With forecasts for 2020 to 2022, E-commerce has a share of the total retail market in Indonesia from 2018 to 2019. In 2020, Indonesia's internet economy had an annual gross merchandise value (GMV) of approximately 44 billion U.S. dollars. This figure will reach 124 billion U.S dollars by 202...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/63526 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |