PROPOSED ACQUISITION AND CUSTOMER MANAGEMENT STRATEGY FOR TITIKTEMU.CO.ID AS AN ONLINE CONSULTATION MARKETPLACE PLATFORM IN INDONESIA
Ninety-four point four percent of the millennial generation in Indonesia is connected to the internet (IDN Research Institute, 2019). Millennials are well-adapted technology users in their daily lives, values, life experiences, motivations, and purchasing behavior in general (Moreno, Lafuente, Carre...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/57710 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |