PROPOSED MARKETING STRATEGY TO INCREASE BRAND AWARENESS AND PURCHASE INTENTION FOR INDONESIA TOURISM BUSINESS STARTUP (CASE OF PT. ATOURIN TEKNOLOGI NUSANTARA)
Indonesia’s tourism has great potential for economic growth, driven by natural and cultural treasures, such as Desa Wisata, which offer authentic experiences. The COVID-19 pandemic has had a significant impact on the global tourism industry, including Indonesia, where the shift in people’s behavior...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/87218 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |