INCREASING BRAND AWARENESS AND INTENTION TO USE POSPAY DIGITAL WALLET
The global industry is currently experiencing the digital era 4.0. Indonesia has been actively doing digitalization, marked by the increase in mobile connections and internet users. In 2020, more people were using mobile connections and the internet due to the spread of the COVID19 virus. Because of...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/66827 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |