PROPOSED DIGITAL MARKETING STRATEGY WITH PRODUCT AND CUSTOMER SERVICE IMPROVEMENT TO INCREASE CONSUMERS’ INTENTION TO USE POSGIRO MOBILE

Nowadays digital technologies help shift Indonesia's financial service industry from traditional channels to digital channels (internet and mobile phones). The financial service industry should continue their digitization programs and move quickly to draw new customers and establish loyalty...

Full description

Saved in:
Bibliographic Details
Main Author: Tristy Aulia, Iqlima
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/53231
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Institut Teknologi Bandung
Language: Indonesia