PROPOSED DIGITAL MARKETING STRATEGY WITH PRODUCT AND CUSTOMER SERVICE IMPROVEMENT TO INCREASE CONSUMERSâ INTENTION TO USE POSGIRO MOBILE
Nowadays digital technologies help shift Indonesia's financial service industry from traditional channels to digital channels (internet and mobile phones). The financial service industry should continue their digitization programs and move quickly to draw new customers and establish loyalty...
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Format: | Theses |
Language: | Indonesia |
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Online Access: | https://digilib.itb.ac.id/gdl/view/53231 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |