PROPOSED DIGITAL MARKETING STRATEGY WITH PRODUCT AND CUSTOMER SERVICE IMPROVEMENT TO INCREASE CONSUMERSâ€™ INTENTION TO USE POSGIRO MOBILE

PROPOSED DIGITAL MARKETING STRATEGY WITH PRODUCT AND CUSTOMER SERVICE IMPROVEMENT TO INCREASE CONSUMERSâ INTENTION TO USE POSGIRO MOBILE

Nowadays digital technologies help shift Indonesia's financial service industry from traditional channels to digital channels (internet and mobile phones). The financial service industry should continue their digitization programs and move quickly to draw new customers and establish loyalty...

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Bibliographic Details
Main Author:	Tristy Aulia, Iqlima
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/53231
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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