PRODUCT DEVELOPMENT IMPROVEMENT TO INCREASE PURCHASE INTENTION ON TOKOPEDIA PACKAGE SUBSCRIPTION
Tokopedia offers a new feature called package subscription to their sellers. However there are findings that the sales of these paid features are low. This research will construct a marketing proposal to solve this low purchased package issue. The objective of this research is to identify the main r...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70804 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |