ELEVATING CONSUMER DECISION JOURNEY TO INCREASE CONSUMER LOYALTY IN TOKOPEDIA & SHOPEE FOR PT. SNACK LEZAT PRODUCTS
Southeast Asia is developing a strong culture of digital consumption. The Southeast Asia region's digital service growth trend is accelerating, with 60% of new digital users joining in the previous two years. This has an effect on e-commerce sales, which have risen quickly in recent years and a...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/71884 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |