INFLUENCE OF AUTOMATIC MOTORCYCLE ATTRIBUTES ON CONSUMER CHOICE DECISION
Motorcycle sales in Indonesia have a downward trend in 2011 - 2017, but for export sales have an increasing trend. In first semester 2018, motorcycle sales were higher than sales at the same time in the 2017 year which amounted to 3,003,000 units of motorcycles. The current trend of the motorcycle i...
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/35580 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |