INFLUENCE OF LOW COST GREEN CAR ATTRIBUTES ON CONSUMER PURCHASE
In 2013 Indonesia government start to regulating and supporting domestic car production. Regulation on the low cost green car (LCGC) has issued by the ministry of industry Indonesia as mentioned in the minister of industry regulation (Ministry of Industry, 2013). LCGC success launched and grew with...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/35854 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |