PROPOSED MARKETING STRATEGY FOR HONDA WR-V TO IMPROVE BRAND AWARENESS AND CUSTOMERS PURCHASE INTENTION : CASE OF PT. MANDALATAMA ARMADA MOTOR
Automotive industry in Indonesia has experienced significant challenge over the last 5 years, especially after COVID-19 pandemic. This situation has also happened in the regional market including Central Java and Yogyakarta. Aside from the upsand-downs of maintaining the number of retail sa...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/72393 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |