PROPOSED MARKETING STRATEGY FOR HONDA WR-V TO IMPROVE BRAND AWARENESS AND CUSTOMERS PURCHASE INTENTION : CASE OF PT. MANDALATAMA ARMADA MOTOR

Automotive industry in Indonesia has experienced significant challenge over the last 5 years, especially after COVID-19 pandemic. This situation has also happened in the regional market including Central Java and Yogyakarta. Aside from the upsand-downs of maintaining the number of retail sa...

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Bibliographic Details
Main Author:	Maharani, Annisa
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/72393
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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