EMPHASIS ON EMOTIONAL BRANDING TO INCREASE AWARENESS AND CUSTOMER SATISFACTION OF NORCHE WOMEN’S BAG STORE

EMPHASIS ON EMOTIONAL BRANDING TO INCREASE AWARENESS AND CUSTOMER SATISFACTION OF NORCHE WOMEN’S BAG STORE

Bags are one of the most sought-after commodities by women when they are in central shopping. Bags as complementary fashion products that can hypnotize people. Pra-survey about the customer intention to buy Women Local bags are 70% of the surveys were conducted through online questionnaire media due...

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Bibliographic Details
Main Author: Nur'Azizah Manikaputri, Nabilla
Format: Theses
Language:Indonesia
Subjects:
Manajemen umum
Online Access:https://digilib.itb.ac.id/gdl/view/66927
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Institution: Institut Teknologi Bandung
Language: Indonesia

Internet

https://digilib.itb.ac.id/gdl/view/66927

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