THE RELATIONSHIP BETWEEN SERVICE QUALITY, CUSTOMER SATISFACTION, CUSTOMER PERCEPTIONS, AND BRAND LOYALTY AT NESTLE INDONESIA OFFICIAL STORE IN SHOPEE
Customer loyalty is a crucial factor for achieving long-term profitability by fostering strong relationships with customers. Loyal customer exhibit behaviors such as repeat purchases, willingness to recommend the company’s products, and resistance to competitor offerings. The level of satisfac...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85912 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |