Service quality, customer satisfaction and customer loyalty : an SMRT perspective.
An analysis of the relationships between service quality and customer satisfaction, as well as customer satisfaction and customer loyalty, using the Singapore Mass Rapid Transit System (SMRT) as a case study.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9883 |
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| Institution: | Nanyang Technological University |