Service quality, customer satisfaction and customer loyalty : an SMRT perspective.
An analysis of the relationships between service quality and customer satisfaction, as well as customer satisfaction and customer loyalty, using the Singapore Mass Rapid Transit System (SMRT) as a case study.
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2008
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Online Access: | http://hdl.handle.net/10356/9883 |
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Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-98832023-05-19T06:16:16Z Service quality, customer satisfaction and customer loyalty : an SMRT perspective. Chan, Huah Jer. Chua, Ai Teng. Heng, Yih Wei. Nanyang Business School DRNTU::Business::Marketing::Customer services An analysis of the relationships between service quality and customer satisfaction, as well as customer satisfaction and customer loyalty, using the Singapore Mass Rapid Transit System (SMRT) as a case study. 2008-09-24T07:37:25Z 2008-09-24T07:37:25Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/9883 Nanyang Technological University application/pdf |
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Nanyang Technological University |
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DRNTU::Business::Marketing::Customer services |
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DRNTU::Business::Marketing::Customer services Chan, Huah Jer. Chua, Ai Teng. Heng, Yih Wei. Service quality, customer satisfaction and customer loyalty : an SMRT perspective. |
description |
An analysis of the relationships between service quality and customer satisfaction, as well as customer satisfaction and customer loyalty, using the Singapore Mass Rapid Transit System (SMRT) as a case study. |
author2 |
Nanyang Business School |
author_facet |
Nanyang Business School Chan, Huah Jer. Chua, Ai Teng. Heng, Yih Wei. |
format |
Final Year Project |
author |
Chan, Huah Jer. Chua, Ai Teng. Heng, Yih Wei. |
author_sort |
Chan, Huah Jer. |
title |
Service quality, customer satisfaction and customer loyalty : an SMRT perspective. |
title_short |
Service quality, customer satisfaction and customer loyalty : an SMRT perspective. |
title_full |
Service quality, customer satisfaction and customer loyalty : an SMRT perspective. |
title_fullStr |
Service quality, customer satisfaction and customer loyalty : an SMRT perspective. |
title_full_unstemmed |
Service quality, customer satisfaction and customer loyalty : an SMRT perspective. |
title_sort |
service quality, customer satisfaction and customer loyalty : an smrt perspective. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/9883 |
_version_ |
1770567655328055296 |