ANALYSIS E-S-QUAL FACTORS AND ITS IMPACT ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN SHOPEE
Changes in technology also bring changes in the business industry. Currently, the process of buying and selling transactions can be done through an online method. This online-based business activity is now producing an innovation in the form of e-commerce. This innovation can be accepted easily a...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/56899 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |