E-S-QUAL, CUSTOMER SATISFACTION, AND LOYALTY INTENTION OF MY BLUE BIRD AN OFFLINE TO ONLINE EXPANSION OF A TAXI BUSINESS
In this modern era where transportation takes a big role in helping people to deal with their activities, online transportation comes up with the purpose to make the transportation process become much more easier. Blue Bird is the only conventional taxi company that offers online reservation system....
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/28615 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |