CUSTOMERS PERCEPTION STUDY TO INCREASE BRAND AWARENESS IN BJB PRECIOUS
Bjb Precious the priority services owned by PT Bank Jawa Barat Banten (bjb). Although the number of customers is increasing every year, but it is not accompanied by the brand awareness of bjb Precious. To avoid language barriers for bjb Precious in the public, in 2021 bjb Precious will do a rebrandi...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/57429 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |