INFLUENCE OF ADVERTISING VALUE ON CONSUMER AWARENESS AND PURCHASE INTENTION IN INDONESIA E-COMMERCE INDUSTRY (CASE STUDY: BLANJA.COM)
In the midst of intense competition, Blanja suffer a decline from the number of user and revenue. The management conducted design sprint meeting and agreed that the cause of the overall decline of user and revenue is the low level of brand awareness. This study was designed to support Blanja decisio...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41784 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |